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Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e熱銷優惠 博客來

博客來網路書局博客來>博客來網路書店 In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a big picture? approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognize how a firm can use all the promotional tools to communicate with its cus博客來書店tomers.

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  作者： Belch    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2014/09/29
• 語言：英文

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Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e熱銷優惠

內容來自YAHOO新聞

菇類增免疫養生　營養師這樣挑

【華人健康網陳儀蓓／企劃報導】菇類又被稱為「上帝的食物」，早期菇類稀少價格昂貴，而現今香菇、蘑菇、猴頭菇、草菇、金針菇、杏鮑菇、秀珍菇等，常見於市場與大賣場，香菇具有香氣可以直接燒烤，金針菇或洋菇比較有味道可以當湯類，秋冬是各種菇類的收穫季節，適合食用。這次請到中國醫藥大學營養系黃韋堯營養師，為大家介紹挑選菇類的小撇步，我們一起來看看如何挑選吧！

菇類如何挑選小撇步。

中國醫藥大學營養系黃韋堯營養師，教我們如何挑選「菇類」。（攝影／江旻駿）

【這樣挑選菇類】

1.外型完整，具有彈性。

2.不能呈現半透明或軟爛狀。

3.聞起來有香氣，不能有霉味。

菇類增免疫養生　營養師這樣挑

菇類增免疫養生　營養師這樣挑

【菇類營養價值】

菇類含有豐富的保健功能，自古以來，就把許多食用菇納為保健藥材，中醫認為多食菇類可「益氣延年、輕身不老」，多吃菇類能補養身體，延緩衰老。許多菇類有柔滑黏軟的口感，是因為其含有特殊的多醣體。研究證實，菇類的多醣體是目前最強的免疫調節食材之一，具有明顯的抗癌效果，提高人體免疫功能，可刺激人體形成抗體，進而提高調整體內的防禦系統。

菇類又富含有膳食纖維和鉀離子，熱量低有助加速腸道蠕動，可以幫助我們排出過多廢物及鈉離子，與長期堆積的宿便毒素，改善腸道環境。此外，吃菇也能提升大大飽足感，不必為減重刻意節食，即能達到增強免疫與瘦身的益處。

【注意事項】

菇類屬於高普林食物，痛風者要特別注意，因為高普林的食物是尿酸偏高病人的禁忌，這些食物會增加尿酸值，讓痛風發作。而菇類含較多的普林，甚至比動物的內臟還高，需避免食用。

菇類增免疫養生　營養師這樣挑

更多健康新聞:

胡蘿蔔眼睛的守護者　營養師這樣挑

高麗菜健胃整腸　營養師這樣挑

※更多精彩報導，詳見《華人健康網》。

新聞來源https://tw.news.yahoo.com/菇類增免疫養生-營養師這樣挑-021613798.html

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