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Marketing of High-Technology Products and Innovations (PNIE) 3-e主打商品 博客來

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

NEW! End-of-book Cases: The cases that have encouraged hands-on experience and in-depth analysis in previous editions have been replaced by current cases that better relate to today’s student.

Facilitate critical thinking skills in your classroom with cases on:
? Skype
? TiVo
? Xerox
? ESRI (GIS software)
博客來? Boeing and Airbus
博客來網路書店歡迎您博客來書店? Goomzee
? SELCO

UPDATED! In-depth Opening Vignettes: Each chapter begins with an opening vignette that highlights a particular company and how it has grappled with the issues in the coming chapter. In this edition the opening vignettes have not only been updated with current material but also delve deeper into the issues at hand providing students with greater insight.

NEW! “Technology Solutions to Global Problems”: These boxes feature real, cutting-edge companies, products/technologies, and business models that solve emerging problems such as the energy crisis or global warming.

NEW! Video: Supplementary videos are available to aid students in understanding the material.

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  作者： Mohr    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2014/09/02
• 語言：英文

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Marketing of High-Technology Products and Innovations (PNIE) 3-e主打商品

內容來自YAHOO新聞

菜價狂飆至接近50元 八年新高

今天是中元節，祭祀需求帶動蔬菜價格，加上節後批發市場休市3天，民眾增加採購量，而受到颱風影響的產區又還沒完全復耕，造成蔬菜批發價狂飆。台北市場批發價飆高到每公斤將近50元的價格，是近年來少見的高價，創下民國九十六年柯蘿莎風災以來最高的價格。（張佳琪報導）

蘇迪勒颱風過境造成的農業災損還沒完全恢復，碰上中元節祭祀需求帶動蔬菜價格飆漲。主要消費地大台北批發市場蔬菜批發價一口氣飆漲到49.8元。這麼高的價格已經許久未見，102年時菜價曾飆到接近49元，但是接近50元的價格幾乎是八年多來新高，僅次於民國九十六年柯蘿莎颱風後，當年菜價漲到每公斤55元。

農委會農糧署主秘蘇茂祥表示，風災後復耕蔬菜還沒上市，中元節後批發市場休市三天，承銷人與民眾增加採購量，才使得價格上漲。蘇茂祥說：「今天台北市場供應量有１６００噸數量很多，但有休市三天因素，造成批發價格上漲」。

復耕蔬菜最快也要下週才能陸續收成，目前只能期待中元節後復耕蔬菜上市，讓菜價稍微回落一些。

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